Your Email List Is an Asset — Here’s How to Value It Properly
Most businesses treat their email list like a marketing tool. The smartest ones treat it like an asset. Learn how to calculate the true value of your email list and why it matters.
Most businesses treat their email list like a marketing tool. The smartest ones treat it like an asset. Learn how to calculate the true value of your email list and why it matters.
Every essential email marketing formula in one place — open rate, CTR, CTOR, delivery rate, ROI, revenue per subscriber, list value, lifetime value, and more. With worked examples and benchmarks.