
How Duolingo Keeps People Coming Back With Email
Duolingo turned language learning into a daily habit for millions of users. Its email strategy combines personalisation, behavioural triggers, gamification and timing to drive lasting engagement.

Duolingo turned language learning into a daily habit for millions of users. Its email strategy combines personalisation, behavioural triggers, gamification and timing to drive lasting engagement.

By 2030, AI will not just help write emails. It will manage inboxes, personalise every message, predict customer behaviour, and fundamentally change how email marketing works for both senders and recipients.