Why Email Lists Are More Valuable Than Social Media Followers
Social media followers can disappear with an algorithm change. An email list is an audience you actually own. Here is why smart marketers prioritise first-party audiences.
Social media followers can disappear with an algorithm change. An email list is an audience you actually own. Here is why smart marketers prioritise first-party audiences.
Algorithms change. Social reach disappears overnight. Ad costs rise constantly. Yet email continues to outperform nearly every marketing channel when it comes to long-term ROI.