How Nike Uses Email to Build Brand Loyalty
Nike uses email for more than product promotions. Its strategy combines storytelling, exclusivity, community and personalisation to turn customers into loyal members.
How Duolingo Keeps People Coming Back With Email
Duolingo turned language learning into a daily habit for millions of users. Its email strategy combines personalisation, behavioural triggers, gamification and timing to drive lasting engagement.
How to Build an Email Marketing Engine That Runs Every Day
Stop relying on one-off campaigns. Build an automated email marketing engine that generates engagement and revenue continuously through automation, lifecycle journeys and optimisation.
The Email Marketing Maturity Model: What Stage Is Your Business In?
Not all email programmes are equal. Use the email marketing maturity model to assess your current stage, find your biggest gaps, and build a roadmap to advance.
What Email Marketers Can Learn From Netflix, Amazon and Spotify
Netflix, Amazon and Spotify mastered delivering the right message to the right person at the right time. Discover the personalization, recommendation systems, lifecycle strategies and retention tactics email marketers can apply today.
Most Email Teams Don't Have a Strategy — They Have a Sending Habit
If your email calendar runs on 'it's time to send something', you don't have a strategy — you have a habit. Here is how to tell the difference.
How Email Marketers Can Use Claude AI Agents to Build Smarter Campaign Systems
Discover how email marketers are using Claude AI agents to generate campaigns, analyse performance, automate workflows, and build scalable email marketing systems without growing headcount.
Birthday Emails: The Most Underrated Automation in Email Marketing (That Drives Easy Revenue)
Most email programs ignore birthday emails. Here’s why automating them across your database can unlock high engagement, easy conversions, and incremental revenue.