Email Tracking Laws Changed in Europe: What Marketers Need to Know
European regulators in France and Italy have tightened guidance on email tracking pixels. Here's what the rules mean, how they affect marketers, and what to do next.
European regulators in France and Italy have tightened guidance on email tracking pixels. Here's what the rules mean, how they affect marketers, and what to do next.
Open rates measure attention. Click rates measure intent. Learn why click rate is a more valuable email marketing KPI, how privacy updates broke open-rate tracking, and how to improve clicks without resorting to clickbait.