The Best Email Marketers Don't Write Emails — They Design Decisions
Stop writing emails. Write decision rules instead. The if/then statement that produces the email is worth more than the email itself.
Birthday Emails: The Most Underrated Automation in Email Marketing (That Drives Easy Revenue)
Most email programs ignore birthday emails. Here’s why automating them across your database can unlock high engagement, easy conversions, and incremental revenue.
27 Best AI Tools for Email Marketing in 2026
Discover the 27 best AI tools for email marketing in 2026. Learn how AI can automate campaigns, generate content, personalize emails, predict behavior, and dramatically improve engagement and revenue.
Email Personalization: 12 Ways to Increase Click Rates
Email personalization goes far beyond using a subscriber’s first name. Learn 12 proven strategies to personalize email campaigns and dramatically increase engagement and click-through rates.