The Emails Behind Every University Application
From the first recruitment email to the final offer, university applications generate a surprisingly complex chain of emails. Here's what happens behind the scenes and why every message matters.
How Nike Uses Email to Build Brand Loyalty
Nike uses email for more than product promotions. Its strategy combines storytelling, exclusivity, community and personalisation to turn customers into loyal members.
The Emails Behind Every Music Festival
A music festival attendee triggers 10-18 emails across a six-month journey. Here is every email in the lifecycle, the strategy behind each one, and what any business with a long sales cycle can learn from how festivals handle communication.