The Hidden Reason Email Teams Argue About Performance (It's Not the Metrics)
Marketing, growth, and founders look at the same campaign and see something different. Here is why email reporting fights are almost never about the data.
Email Send Time Optimisation: Does It Actually Move the Needle?
Send time optimisation is one of the most marketed features in email platforms. Here's what the data actually says about whether sending at the 'right' time changes revenue — and what to focus on instead.
Gmail's Gemini AI Just Broke Your Open Rate
Gmail's January 2026 Gemini rollout introduced AI summaries and relevance-based sorting that make email open rates noisier and less reliable. Here's what changed and what to track instead.
How to Write Email Subject Lines With AI (Prompts + Examples)
Learn how to use AI to write better email subject lines — with copy-paste prompts, real examples, and a workflow that improves open rates without guesswork.
Why Your Email Click Rate Is Low (And How to Fix It)
Struggling with low email click-through rates? Learn the most common reasons subscribers don’t click your emails — and practical ways to improve your email CTR.
Email Marketing Benchmarks for 2026 (By Industry & List Size)
What is a good email open rate in 2026? See updated email marketing benchmarks by industry and list size — including open rate, CTR, CTOR and conversion rate averages to compare your performance properly.
How to calculate email open rate
Learn the correct formula to calculate email open rate, industry benchmarks that matter, and proven strategies to improve your opens. Complete guide with examples.