Click-to-Open Rate (CTOR): Formula, Benchmark & How to Improve It
Click-to-open rate (CTOR) tells you whether your email content actually earns clicks once someone opens it. Here is the formula, the 10-18% benchmark, and how CTOR differs from CTR.
Q4 2026 Email Marketing Forecast: A Week-by-Week Plan From Labor Day to the Holiday Push
Q4 delivers the largest share of annual email revenue — if you plan it before it starts. Here is a week-by-week 2026 Q4 email calendar from Labor Day to Black Friday to the December holiday push, plus the ROAS benchmarks and send-volume rules to hit your targets.
Labor Day 2026 Email Marketing: When to Send and What to Say (With Benchmarks)
Labor Day 2026 is Monday September 7, and the sends that perform land in the four days before the weekend — not on the holiday itself. Here is when to send, what to include, and the 2026 benchmarks to plan against.
The Email Marketing Maturity Model: What Stage Is Your Business In?
Not all email programmes are equal. Use the email marketing maturity model to assess your current stage, find your biggest gaps, and build a roadmap to advance.
Campaign vs Automated Email Performance: What the Data Actually Shows
Automated emails consistently outperform traditional campaigns in open rates, clicks, and conversions. Here’s what the data shows about lifecycle email performance and how marketers should rethink their strategy.
Email Marketing Benchmarks by List Size (2026 Data Guide)
Are your email marketing results actually good? Compare open rates, CTR, and conversion benchmarks by list size to understand real performance in 2026.