A rising unsubscribe rate can be an early warning sign that something is wrong with your email marketing. Learn how to calculate unsubscribe rate, understand what's normal, and know when action is needed.
Everything email marketers need to know about global email compliance in 2026. A practical guide to GDPR, CAN-SPAM, CASL, PECR, and Australia's Spam Act — with penalties, checklists, and what actually matters.
Not all subscribers are equal—and more importantly, they don't stay equal forever. Over time, engagement fades, behaviour changes, and value declines. Understanding this lifecycle is the key to better email strategy.
It seems harmless—skip a few campaigns, take a break, nothing drastic. But under the surface, your email list starts to change fast. Engagement drops, behaviour shifts, and recovery isn't as simple as sending one email.
Checking email metrics too often creates noise, too rarely hides problems. Learn how often you should review email marketing metrics and which numbers to track daily, weekly, or monthly.
Discover how to measure and improve your email list growth and health. Track key metrics like churn, engagement, and bounce rate to maximize campaign performance and deliverability.