Small List, Big Money: Why 1,000 Subscribers Can Outperform 100,000
A massive email list looks impressive—but it often hides a harsh truth. Smaller, highly engaged lists can generate more revenue, better deliverability, and stronger performance.
A massive email list looks impressive—but it often hides a harsh truth. Smaller, highly engaged lists can generate more revenue, better deliverability, and stronger performance.
We deleted our entire email list—and somehow performance improved. This sounds insane, but it reveals a critical truth about email marketing.