How to Write a Marketing Email: 12 Examples + Templates
Writing a marketing email that gets opened and clicked is a skill you can learn. This guide covers subject lines, openings, structure, calls to action and 12 ready-to-use email templates.
Email Subject Line Length: How Many Characters Actually Get Read in 2026
Subject line length is one of the most debated parts of email marketing. Here is what the data says about character count, how it changes across devices, and how to write subject lines that get the point across before they are cut off.
Email Preheader Text: The Second Subject Line
Preheader text is the line of copy that appears next to or below your subject line in the inbox. Here is how long it should be, how to write it, and the mistakes that waste one of your most visible pieces of email real estate.
How Long Does Someone Actually Look at an Email?
You may have only a few seconds to capture someone's attention after they open your email. We look at email read-time research, how quickly people scan messages, and what marketers can realistically communicate before the reader moves on.
The 30 Seconds That Decide Whether Your Email Gets Read
You may have only seconds to convince someone your email is worth reading. Here is what happens from the moment a subscriber sees your sender name to the moment they decide to click, save, ignore, or delete your email.
How Long Does It Take to Create an Email Campaign?
A simple email campaign takes 4–6 hours. A standard campaign takes 5–8 hours. A complex enterprise campaign can take 15–30+ hours. Here's the real production breakdown, with time-saving tactics.
If Shakespeare Wrote Marketing Emails
What would happen if the greatest writer in the English language wrote email campaigns? A data-backed exploration of subject lines, storytelling and persuasion through the lens of Shakespeare's dramatic techniques.
How Email Marketing Borrowed Ideas From Newspapers
Long before inboxes existed, newspaper publishers solved the same challenges email marketers face today: capturing attention, building loyal audiences, and generating revenue through advertising and subscriptions.
Which Parts of Email Marketing Should AI Never Write?
AI can write subject lines, newsletters and product descriptions in seconds. But there are still parts of email marketing where human judgement matters more than speed.
The Biggest Email Marketing Myths That Won't Die
From 'spam words cause spam' to 'Tuesday is always the best day to send', email marketing is full of advice that refuses to disappear. Here's what the evidence actually says.
Average Email Length by Industry: What the Data Actually Shows
How long should a marketing email be? We analysed industry research, campaign data, and best practices to understand how email length varies across industries—and when shorter or longer emails perform better.
Analysis of 500 Marketing Emails: Design Patterns That Drive Performance
We analysed 500 real marketing emails to identify design and copy patterns in high-performing campaigns. Key findings on CTA count, button colour, word count, image ratio, sender names, and subject line length.
We Tested 100 Subject Lines Here's What We Learned
We analysed 100 email subject lines across seven psychological categories to understand what makes people open emails. Discover the patterns, examples, and practical takeaways you can apply to your next campaign.
Slow Down Your Email Campaigns: Why Rushing Costs More Than Waiting
Rushed email campaigns cost businesses thousands in lost revenue, damaged sender reputation, and subscriber churn. Here is why slowing down produces better performance and a comprehensive framework for planning campaigns that actually deliver.
Gmail's AI Inbox Is Changing Email Marketing: How to Optimize Emails for AI Summaries
Gmail, Apple, and other email providers are increasingly using AI to summarize messages before people read them. Here's how email marketers can adapt.
How to Write a Weekly Email Newsletter People Actually Look Forward To
Most weekly newsletters feel like obligations — to write and to read. Here's how to build one subscribers genuinely want in their inbox every week.
How to Start Email Marketing From Scratch: Complete Setup Guide (ESP, IP Warming, Onboarding)
Starting email marketing from scratch? This complete guide covers everything from choosing an ESP and warming IPs to building high-converting onboarding flows and tracking systems.
What a ‘Good’ Email Really Looks Like in 2026
Most email ‘best practices’ are outdated. Here’s what actually makes an email work in 2026 — with real examples.
AI Is Writing 87% of Emails: So How Do You Stand Out as a Human?
Inboxes are flooded with AI-generated emails. Learn why sounding human is now your biggest competitive advantage—and how to actually do it.
The Perfect Email Length
How long should marketing emails actually be? Discover the ideal email length based on real data and see examples of short SaaS, ecommerce, and newsletter emails.
The Psychology Behind Emails People Actually Click
Why do some emails get ignored while others drive clicks instantly? Discover the psychological triggers behind high-performing email campaigns.