Click-to-Open Rate (CTOR): Formula, Benchmark & How to Improve It
Click-to-open rate (CTOR) tells you whether your email content actually earns clicks once someone opens it. Here is the formula, the 10-18% benchmark, and how CTOR differs from CTR.
Click-to-open rate (CTOR) tells you whether your email content actually earns clicks once someone opens it. Here is the formula, the 10-18% benchmark, and how CTOR differs from CTR.
If your emails are landing in spam, it is rarely one thing. It is usually a combination of authentication, reputation, content signals, and engagement. This guide breaks down the 17 most common reasons emails go to spam and how to fix them.