Click-to-Open Rate (CTOR): Formula, Benchmark & How to Improve It
Click-to-open rate (CTOR) tells you whether your email content actually earns clicks once someone opens it. Here is the formula, the 10-18% benchmark, and how CTOR differs from CTR.
Bot Clicks Are Lying to You: Why 20-80% of Your B2B Click Rate Isn't Human
Enterprise security tools quietly click every link in your emails before a human ever sees them. Here's why your click-through rate is inflated, how to spot it, and what to track instead.
My Email Open Rate Is 40% But My Click Rate Is Only 1%
A 40% email open rate sounds great — until you see a 1% click rate. Here's how to read the gap between opens and clicks, work out your click-to-open rate, and decide whether weak engagement is a real problem.
The 30 Seconds That Decide Whether Your Email Gets Read
You may have only seconds to convince someone your email is worth reading. Here is what happens from the moment a subscriber sees your sender name to the moment they decide to click, save, ignore, or delete your email.
Email Personalization: 12 Ways to Increase Click Rates
Email personalization goes far beyond using a subscriber’s first name. Learn 12 proven strategies to personalize email campaigns and dramatically increase engagement and click-through rates.
Why Your Email Click Rate Is Low (And How to Fix It)
Struggling with low email click-through rates? Learn the most common reasons subscribers don’t click your emails — and practical ways to improve your email CTR.
How to calculate email click through rate
Learn how to calculate email click-through rate (CTR) with our simple formula and real examples. Discover actionable tips to boost engagement and drive more clicks.