Most Email Teams Don't Have a Strategy — They Have a Sending Habit
If your email calendar runs on 'it's time to send something', you don't have a strategy — you have a habit. Here is how to tell the difference.
How to Write a Weekly Email Newsletter People Actually Look Forward To
Most weekly newsletters feel like obligations — to write and to read. Here's how to build one subscribers genuinely want in their inbox every week.
How Many Emails Should You Send Per Week?
Not sure how often you should email your subscribers? Learn the ideal email marketing send frequency based on data, audience type, and engagement performance — and how to find your perfect cadence.