How Nike Uses Email to Build Brand Loyalty
Nike uses email for more than product promotions. Its strategy combines storytelling, exclusivity, community and personalisation to turn customers into loyal members.
How Duolingo Keeps People Coming Back With Email
Duolingo turned language learning into a daily habit for millions of users. Its email strategy combines personalisation, behavioural triggers, gamification and timing to drive lasting engagement.
The Email Behind Every Goal: The Invisible Emails Powering the FIFA World Cup
Behind every football match is a massive email operation. From ticket confirmations and QR codes to fan updates, merchandise campaigns and sponsor messages, email quietly powers the world's biggest sporting events.