Why Email Reports Never Match Google Analytics
Your email platform shows 1,500 clicks. Google Analytics shows 1,240 sessions. Neither is wrong — they measure different parts of the customer journey.
Your email platform shows 1,500 clicks. Google Analytics shows 1,240 sessions. Neither is wrong — they measure different parts of the customer journey.
Every open, click and conversion in your email reports comes from invisible images, rewritten links and server-side redirects. Here is how email tracking really works under the hood.