Click-to-Open Rate (CTOR): Formula, Benchmark & How to Improve It
Click-to-open rate (CTOR) tells you whether your email content actually earns clicks once someone opens it. Here is the formula, the 10-18% benchmark, and how CTOR differs from CTR.
My Email Open Rate Is 40% But My Click Rate Is Only 1%
A 40% email open rate sounds great — until you see a 1% click rate. Here's how to read the gap between opens and clicks, work out your click-to-open rate, and decide whether weak engagement is a real problem.
Why Click Rate Is More Important Than Open Rate
Open rates measure attention. Click rates measure intent. Learn why click rate is a more valuable email marketing KPI, how privacy updates broke open-rate tracking, and how to improve clicks without resorting to clickbait.