A comprehensive pre-flight checklist for email campaigns covering strategy, segmentation, personalisation, copy, design, accessibility, QA, deliverability, compliance, tracking, and post-send analysis.
Rushed email campaigns cost businesses thousands in lost revenue, damaged sender reputation, and subscriber churn. Here is why slowing down produces better performance and a comprehensive framework for planning campaigns that actually deliver.
If your email calendar runs on 'it's time to send something', you don't have a strategy — you have a habit. Here is how to tell the difference.
Forget benchmarks. A good email campaign is not a percentage — it is a structure. Here is the five-part logic every well-built campaign shares, broken down piece by piece.