CAN-SPAM Isn't Dead: Inside the FTC's Newest Enforcement Cases
Plenty of marketers assume CAN-SPAM is toothless. Then they read the numbers: up to $53,088 per non-compliant email, and a run of real FTC cases — Verkada ($2.95M), Experian ($650K), Publishers Clearing House ($18.5M) and more. Here are the cases, what triggered them, and the structural rule that catches senders out.