Why Email Reports Never Match Google Analytics
Your email platform shows 1,500 clicks. Google Analytics shows 1,240 sessions. Neither is wrong — they measure different parts of the customer journey.
Your email platform shows 1,500 clicks. Google Analytics shows 1,240 sessions. Neither is wrong — they measure different parts of the customer journey.
Every attribution model is a simplification of a reality that is too complex to capture. Here is why email attribution numbers are never as precise as they look — and what to do about it.