Washington's 'Today Only' Email Law: How a 2025 Court Ruling Reshaped Subject Lines by 2026
In April 2025, Washington's Supreme Court ruled that any false or misleading statement in a commercial email subject line can trigger statutory damages — with no proof of harm required. Here is the full 2025 to 2026 arc, plus a practical breakdown of what counts as safe puffery versus an actionable claim.