Yahoo, AOL and AT&T: What the Big US Inbox Merger Means for Email Deliverability
AOL and AT&T mail accounts are being consolidated into Yahoo's platform, making one of the largest US mailbox providers even larger. For email marketers, that means a single set of Yahoo policies — Sender Hub, complaint feedback loops and a 0.3% spam threshold — now governs a much bigger share of your US list. Here is how to prepare.