Email marketing has survived every major shift in technology for more than 50 years. Here's the complete timeline from the first email in 1971 through Hotmail, HTML email, smartphones, privacy changes, and AI.
Beyond the AI headlines, quieter shifts have been reshaping email marketing behind the scenes. Here is what actually changed over the past year.
AI is transforming the inbox—emails are now sorted, summarised, and prioritised by intelligent algorithms. Learn what marketers must do to adapt in 2026.
Generative AI is creating entire email campaigns automatically—but should humans still be writing emails? Explore the risks, benefits, and hybrid approaches marketers are using in 2026.