50 Email Marketing Experiments You Should Run This Year
Stop guessing what works. These 50 practical email marketing experiments can help improve opens, clicks, conversions, deliverability and long-term customer engagement.
Analysis of 500 Marketing Emails: Design Patterns That Drive Performance
We analysed 500 real marketing emails to identify design and copy patterns in high-performing campaigns. Key findings on CTA count, button colour, word count, image ratio, sender names, and subject line length.
Most Email A/B Tests Are a Waste of Time
Everyone talks about A/B testing email campaigns. Almost nobody is doing it in a way that actually improves performance. Here's why most tests are a waste of time.