Get Your Webflow API Token
- Log in to your Webflow account
- Click your profile icon and go to Account Settings
- Navigate to Integrations in the sidebar
- Scroll to the API Access section
- Click Generate API Token
- Name it "Email Calculator"
- Copy your new API token immediately (you won't be able to see it again)
Connect to Email Calculator
Paid plan required. Webflow integration is available on paid accounts. View pricing
- Go to your Email Calculator Settings page
- Find the API Integrations section
- Select Leads as the integration type
- Choose Webflow from the platform dropdown
- Paste your API token or key
- Enter your form or workspace details
- Click Connect Platform
- Wait for the green checkmark confirmation
Create Your First Report
- Navigate to your Dashboard
- Click the + New Report button
- Select your email platform and campaign
- In the Leads section, select Webflow
- Email Calculator will automatically match form submissions to campaign recipients
- View lead count, conversion rate, and lead quality metrics
Webflow data available via Email Calculator
- • Total Leads / Form Submissions
- • Lead Conversion Rate (% of recipients who submitted)
- • Coverage (% of recipients matched to submissions)
- • Leads per Email Sent
- • Submission Timestamps
- • Lead Email Addresses (when collected in form)
- • All Form Field Data (contact info, custom fields, etc.)