Enable Google Forms API
- Go to Google Cloud Console
- Create a new project or select an existing one
- Enable the Google Forms API
- Navigate to APIs & Services then Credentials
- Click Create Credentials then OAuth 2.0 Client ID
- Configure the OAuth consent screen
- Download the OAuth 2.0 credentials JSON
- Complete the OAuth flow to get your Access Token
Connect to Email Calculator
Paid plan required. Google Forms integration is available on paid accounts. View pricing
- Go to your Email Calculator Settings page
- Find the API Integrations section
- Select Leads as the integration type
- Choose Google Forms from the platform dropdown
- Paste your API token or key
- Enter your form or workspace details
- Click Connect Platform
- Wait for the green checkmark confirmation
Create Your First Report
- Navigate to your Dashboard
- Click the + New Report button
- Select your email platform and campaign
- In the Leads section, select Google Forms
- Email Calculator will automatically match form submissions to campaign recipients
- View lead count, conversion rate, and lead quality metrics
Google Forms data available via Email Calculator
- • Total Leads / Form Submissions
- • Lead Conversion Rate (% of recipients who submitted)
- • Coverage (% of recipients matched to submissions)
- • Leads per Email Sent
- • Submission Timestamps
- • Lead Email Addresses (when collected in form)