Can I export and share reports?

Yes. You can export reports in multiple formats and share them with stakeholders. Pro also includes scheduled report delivery so updates can be sent automatically.

What is the AI Assistant feature?

The AI Assistant helps interpret your campaign data and suggest improvements. It is designed to help you find trends faster and turn metrics into practical next steps.

How do I get support?

You can contact support from the homepage feedback path or by email at support@emailcalculator.com.

What happens if I delete my account?

When an account is deleted, associated data is removed from the platform. Export any reports you want to keep before deleting your account.

Understand your email marketing reporting

Calculate your email, ROI, and lead metrics instantly from your campaign data manually or via API. Connect to 50+ platforms for seamless email campaign reporting and analysis all in one place.

Name

Type

Sent

Delivered

Bounces

Opens

Clicks

Unsubscribes

Just now

Report Information

Manual Entry

Name

My Email Report

Description

Sample report showcasing Email Calculator features

Dates

Created: Feb 10, 2026

Modified: Feb 10, 2026

Author

Demo User

Sent

10000

Total sent

Delivered Rate

95.00%

Delivered ( 9500 ) / Sent (10000) × 100 = 95.00%

Bounce Rate

5.00%

Bounces ( 500 ) / Sent ( 10000 ) × 100 = 5.00%

Open Rate Total

50.00%

Opens ( 4750 ) / Delivered ( 9500 ) × 100 = 50.00%

Click Rate Total

15.00%

Clicks ( 1425 ) / Delivered ( 9500 ) × 100 = 15.00%

Click-to-Open Total

30.00%

Clicks ( 1425 ) / Opens ( 4750 ) × 100 = 30.00%

Quality Score

90.00%

Delivered ( 9500 ) - Bounces ( 500 ) / Sent ( 10000 ) × 100 = 90.00%

Unsubscribe Rate

1.00%

Unsubscribes ( 95 ) / Delivered ( 9500 ) × 100 = 1.00%

Email Campaign Reporting

No more waiting for analytics dashboards to update or for your team to send you the latest email metrics for your email campaigns.

Visual Analytics

Track metrics with dynamic charts including progress bars, doughnuts, gauges, and pie charts for instant visual insights.

Real-time Calculator

Instantly calculate email metrics using proven marketing formulas with live updates.

Compare & Benchmark

Compare campaigns side-by-side or benchmark against 43 industry standards to see how you stack up.

AI Assistant

Get instant insights and recommendations powered by AI to improve your campaigns.

Export Reports

Download reports in Excel, PDF, Word, PowerPoint, HTML, or Text format.

Share & Schedule

Share reports instantly or schedule automated delivery to your team.

API Integrations

Connect to 56+ platforms including Email (Mailchimp, HubSpot), ROI (Shopify, Stripe), and Lead (Typeform, Google Forms) to sync data automatically.

Campaign Dashboard

Manage all your email campaigns in one place with an intuitive dashboard.

ROI Platforms

Track revenue and ROI by connecting Shopify, WooCommerce, Stripe, PayPal, Square, and more to measure campaign profitability.

Lead Platforms

Capture and analyze lead generation from Typeform, Google Forms, WordPress, HubSpot Forms, Calendly, and more.

Deep Dive Analysis

Drill into recipient-level data and analyze detailed metrics to discover actionable insights.

Campaign Story

Transform metrics into detailed narrative reports with insights, benchmarks, and actionable recommendations.

Take control of your marketing reporting

Add your Email, ROI, and Lead platform API keys and calculate campaign performance and business impact instantly.

Connect seamlessly with 50+ platforms across email, ROI, and lead capture through Email Calculator API integrations.

Frequently Asked Questions

Everything you need to know about Email Calculator

What is Email Calculator and how does it work?

Email Calculator helps marketers measure campaign performance in one place. You can enter data manually or connect supported platforms to pull in metrics, revenue, and lead data. It then calculates key KPIs like open rate, click rate, CTOR, bounce rate, ROI, and conversion metrics.

Can I use Email Calculator without API keys?

Yes. You can use manual data entry without connecting any integrations. API keys are optional and mainly used for automatic syncing and advanced workflows.

Which platforms can I connect?

You can connect platforms across Email, ROI, and Leads, including popular tools such as Mailchimp, Klaviyo, HubSpot, Shopify, Stripe, and Typeform. Visit the Platforms page for the latest supported integrations.

How much does Email Calculator cost?

There is a Free plan for getting started and a Pro plan with advanced features, including unlimited reporting workflows and integrations. Current pricing is shown on the homepage pricing section and in account settings.

What do I get with Pro?

Pro unlocks advanced capabilities like API integrations, AI-powered analysis, report comparison, scheduled reporting, and multi-format exports.

Email Calculator Pro

Start with a 7-day free trial. No credit card required. Just create an account to get started.

MonthlyYearly

Free*

£0/month

Perfect for getting started with email campaign tracking.

Up to 3 manual reports
Folder organization
Manual data entry
Essential metrics tracking
5 chart types

*All new accounts receive a FREE 7 day trial no credit card required. After the 7 day free trial your account will be set to free.

Pro

£9.99/month

Everything you need to start calculating your own email marketing campaign metrics.

Unlimited reports
AI-powered insights
50+ API integrations (Email, ROI, Leads)
Compare & benchmark reports
Scheduled & shared reports
Live chat support
All export formats
Deep dive analysis
Visual analytics & charts
Real-time calculator
Campaign dashboard

*Just create an account to enjoy Email Calculator Pro free for 7 days.

"ROI and Lead APIs are a game changer. Connected Shopify and Typeform, and now I see revenue and lead data right next to my email metrics. No more manual spreadsheets—just instant answers."

Sarah

"Running 4-5 campaigns a week means I'm constantly pulling data. Connected it to Mailchimp once and now all my metrics flow in automatically. No more logging into 3 different dashboards every morning."

Michael

"My manager wanted weekly email reports but I barely have time to send the actual emails. Set up automated Monday morning reports and now he's off my back. One less thing to remember on my to-do list."

Emma

"Running campaigns across different audience segments and need to see what's actually working. Side-by-side comparison lets me spot the winners fast. No more guessing which approach converts better."

David

"Integrated Shopify and instantly got ROI numbers for every campaign. The Lead API lets me track Typeform submissions alongside email opens and clicks. Reporting is finally complete."

Lisa

"Managing email campaigns for 8 different clients. Each one wants their metrics formatted differently. Custom reports for each client used to take me all Friday afternoon. Now it's 10 minutes total."

James

"Stakeholders want pretty charts, not raw CSV files. Export to PowerPoint with one click and I'm done. Spend less time making decks, more time actually optimizing campaigns. That's the dream."

Rachel

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