25 Email Marketing Tactics That No Longer Work in 2026
Email marketing has changed dramatically over the past few years. Here are 25 tactics that once worked—but now hurt performance, waste time, or simply no longer deliver results.
25 Email Marketing Tactics That No Longer Work in 2026
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Sent
10000
Total sent
Delivered Rate
95.00%
Delivered ( 9500 ) / Sent (10000) × 100 = 95.00%
Bounce Rate
5.00%
Bounces ( 500 ) / Sent ( 10000 ) × 100 = 5.00%
Open Rate Total
50.00%
Opens ( 4750 ) / Delivered ( 9500 ) × 100 = 50.00%
Click Rate Total
15.00%
Clicks ( 1425 ) / Delivered ( 9500 ) × 100 = 15.00%
Click-to-Open Total
30.00%
Clicks ( 1425 ) / Opens ( 4750 ) × 100 = 30.00%
Quality Score
90.00%
Delivered ( 9500 ) - Bounces ( 500 ) / Sent ( 10000 ) × 100 = 90.00%
Unsubscribe Rate
1.00%
Unsubscribes ( 95 ) / Delivered ( 9500 ) × 100 = 1.00%
Overall Score
80/100
Excellent based on opens, clicks, click-to-open, bounces and unsubscribes
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